SportnClothing was created by Dr. G, a Spelman College professor, author, actor, and singer who is passionate about inspiring young people. The brand was founded to promote healthy lifestyles, sports, and positive decision-making while encouraging youth to stay away from drugs and other harmful influences. SportnClothing combines fashion and wellness to remind young people to stay active, believe in themselves, and make choices that support a healthy future.

At its core, SportnClothing was built on the belief that fashion can carry a message and that sports can provide young people with a positive outlet. The company aims to combine style, creativity, and wellness to create a brand that encourages youth to choose health, purpose, and opportunity.